Kick out the rut of house concert promotion

When was the last time you tried something new? Pick one of these for your next concert.

1. Make a list of 10 people you have never invited to your house concerts. Engage them in a conversation via Facebook, email, or (gasp!) even the phone. Start with “how are things?” and move to with “have you heard about my house concerts?” and finish with “would you like front row seats at my next show?”

2. Dig deeper on your artist and share. Get beyond the webflyer with links. What are the two most interesting things about your artist’s story? Is there a lyric or a verse that particularly moves you? Is there a new video to discover and share with your friends? Give people context… why is this artist special to you and potentially special to them?

3. Call 5 people with a personal appeal. Use your house concert series to make yourself genuinely friendlier all month long. Choose a few friends each month to check in on, catch up, and show genuine interest in them. And of course, remind them about your special hobby and your special event coming up.

You are special.

Your artists are special.

Your friends and attendees are special.

We just need to be personally reminded from time to time.